The conference is co-organized by the University of Vienna and the University of Warsaw. The concept of “region branding” originates from marketing studies and has recently entered cultural history. Approaches investigating the “branding” of places have been applied to cities, landscapes and regions in the framework of history of state- and nation-building, tourism, urban spheres and landscapes, which are building on visual and spatial turns. The prospective conference aims to explore the concept in a broader and comparative framework focusing on East Central Europe. 

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